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Property Alliance Group Limited. Registered Office: Alliance House, Westpoint Enterprise Park, Clarence Avenue, Trafford Park, Manchester, M17 1QS

Thereafter referred to as Property Alliance Group (PAG).


Updated On: 17th May 2018

As the controller of your data, PAG comply with Data Protection laws in the United Kingdom and the EU General Data Protection Regulation (GDPR). This Privacy Policy details how PAG stores your personal data.

  • Identity Data including forenames, last name
  • Contact Data including home address, email address and telephone numbers
  • Financial Data including company/personal accounts and financial referencing
  • Transaction Data including payments made for services you have received from us
  • Marketing and Communications Data including your preferences in receiving marketing from us and our business partners and your communication preferences.


How do we collect your personal data?

Personal data is collected and supplied by:

  • – yourselves, which may include references you have detailed;
  • – your employer, where we are dealing with you as part of your job or where we have sought references from them;
  • – third parties, (such as credit referencing agencies) where we have sought references or where your details have been provided as an emergency contact.


How do we use your personal data?

We use your personal data for tenancies and or property investments.
We use your personal data in the following circumstances and relying on the following lawful basis for processing:


Purpose/Activity Type(s) of data Lawful basis for processing
To initially engage with you to discuss your requirements ·       Identity


·       Contact



Required to enter into a contract with you.

Necessary for our legitimate interests (as we need it to enter into a contract with a third party).

To process and deliver your property requirement including third party service providers ·       Identity


·       Contact

·       Financial

·       Transaction

·       Marketing & Comms

Performance of contact with you.


Necessary for our legitimate interests (to recover debts due to us or as you are not a party to a contract).

To contact you in case of an emergency as a tenant of our portfolio ·       Identity


·       Contact



Necessary for our legitimate interests (as part of our contract with the tenant).

To respond to case enquiries and input to and defend against complaints ·       Identity


·       Contact

To comply with a legal obligation.


Necessary for our legitimate interests (to ensure that complaints can be responded to accurately).

To perform an affordability check ·       Identity


·       Contact

·       Financial



Required to enter into a contract with you

Necessary for our legitimate interests (as we need it to enter into a contract with a third party).

To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) ·       Identity


·       Contact

To comply with a legal obligation.


Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

Marketing purposes ·       Identity


·       Contact



Legitimate Interest (to promote our products and services).


Change of purpose

We will only use your data for the purposes stated above, unless we reasonably consider that we need to use it for another reason.

Please note that we may process your data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


Data Security

We have put in place appropriate security measures to prevent your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your data to only those at PAG, advisors and third party service suppliers who have a business need to know.
We have put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Website Third-party links

PAG’s website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website we encourage you to read the privacy notice of every website you visit.


Who we disclose data to

Your data may be shared with third parties for the following purposes:


Type of recipient Reason
Within PAG Depending on your requirements, it may be necessary to share your data with third party specialists and service providers in order for us to manage the property and/or meet your requirements.
Regulators/Legal advisors/Credit agencies Sharing of information may be necessary to fulfil our legal obligations as a regulated profession, to verify your identity and comply with Anti Money Laundering legislation, and otherwise co-operate with law enforcement, legal proceedings or regulatory authorities.

These companies are required to ensure appropriate security mesures are in place and maintain the confidentiality of your data, and to use your data only in the course of providing such services and in accordance with PAG’s instructions or legal requirements.


How long is your data retained?

Your data will only be retained as long as is deemed necessary for our business purposes.

You have the right to:

Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data. This enables you to have any incomplete or inaccurate data corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete personal data where there is no good reason for us continuing to process it. Note, however, that we may not always be able to delete the data for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate ground to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you.
Complain to the Information Commissioners Office.



If you have any questions or complaints relating to how we use your personal data, or if you wish to exercise any of your rights regarding your personal data, please contact us by emailing or by writing to us. We will respond to you as soon as is possible. The length of time will depend on the type and complexity of the request, but you will receive a response no later than one month from the initial request.